52 loads. 2x concentrated. With bleach alternative. Concentrated power use less. Concentrated power and packed with All Stainlifters! With twice the cleaning essentials of regular All, you only have to use a little bit to get a big clean. Plus, its colorsafe and works wonders to whiten your whites and brighten your brights for clean and remarkably fresh clothes. Easy to carry, pour and store! Concentrated power so you can use less. All is safe for hand-washables, for using with bleach and for septic tanks. All surfactants are biodegradable. This product does not contain phosphorus. Made in USA.