"Balancing what your kids want with what they need is always challenging, but Honest Kids Organic Super Fruit Punch Juice Drink Pouches make it easier. Made with high-quality ingredients and sweetened only with real fruit juice, these organic juice drink boxes have 1/2 the sugar of the leading 100% apple juice brand. They are gluten free, contain no artificial ingredients, no artificial sweeteners, no high fructose corn syrup, are an excellent source of vitamin C and contain only 40 calories per pouch. Kids will love the flavorful fruit punch taste of these deliciously convenient organic juice drinks, and with no added sugar* you'll love buying them almost as much as your kids will love drinking them! Honest Kids, a spinoff of Honest Tea, has been changing the game since their launch in 2007 with drinks that give kids the flavor they want without all of the sugar and preservatives. The Honest Kids line launched as a tribute to founders Seth Goldman and Barry Nalebuff's children, Elie and Zoe. The back of each package even carries a message from the kids: “The drinks taste great, and because they’re not too sweet and there’s no fake stuff, your parents will like buying them as much as we like drinking them.” In 2013, Honest Kids removed all the organic cane juice from their recipes, so all of their juices are sweetened only with fruit juice. That means Honest Kids beverages only contain about half the sweetener of many other kids juice drinks. *NOT A REDUCED CALORIE FOOD. SEE NUTRITION FACTS FOR CALORIE AND SUGAR CONTENT."