Sugar In The Raw. Rooted in Brooklyn, the In The Raw sweetener family business began long before the natural food movement. We started with Sugar In The Raw in 1970, sourced where the tropical sun meets rich, fertile soil and cool mountain waters. There are only a precious few places in the world where all the conditions are perfect for nature's own sweetener. Sugar In The Raw Premium Turbinado Sugar is made from natural, non-GMO sugar cane. Its natural molasses produces a distinctive taste and gives a golden color to the large jewel-like crystals (Because sugar cane is natural, crystals may cluster and color may vary). Use Sugar In The Raw in place of ordinary refined sugar, and savor the delicious old-fashioned taste! Since introducing our original Sugar In The Raw in 1970, we have branched out into other sweetener sources found in nature giving us Agave In The Raw, Monk Fruit In The Raw, Stevia In The Raw, Organic White Sugar In The Raw and Organic Stevia In The Raw. No matter how you sweeten, the In The Raw family has just the right sweet for every taste. Naturally gluten free food.