Certified Organic by QAI. Contains caffeine. Contains 44 mg of caffeine. Non-GMO. Nutrition for sustained energy. Clif Bar has been the ultimate energy bar for more than 25 years, so it makes total sense that it was Born on a Bike. During the 175-mile bike tour I now call the epiphany ride, my buddy and I simply couldn't stomach another bite of the other energy bars we'd brought with us. After countless hours in mom's kitchen, clif bar finally became a reality, with an ideal mix of protein, fat, and carbohydrates. Back then, I never dreamed that we'd grow to the size we are today, but one thing's for sure: it's been the ride of my life. - Gary. Founder and Co-Owner of Clif Bar & Company Family and Employee Owned. Clifbar.com. 1-800-CLIFBAR M-F 8-5 PT. Clif Bar Family Foundation: Giving back. CLIF Bar has been the ultimate energy bar for more than 25 years, so it makes total sense that it was Born on a Bike. During the 175-mile bike tour I now call the “epiphany ride,” my buddy and I simply couldn’t stomach another bite of the other energy bars we’d brought with us. After countless hours in Mom’s kitchen, CLIF Bar finally became a reality, with an ideal mix of protein, fat, and carbohydrates. Back then, I never dreamed that we’d grow to the size we are today, but one thing’s for sure: it’s been the ride of my life. Gary, Founder and Co-owner of CLIF Bar & Company Family and Employee Owned