24 loads (Contains 24 loads as measured to bar 1 on cap). HE turbo clean. Safe on colors. Cleans. Freshens. Whitens. Brightens. Plus more color safe whitening power (vs Base Tide). Contains no phosphate. www.tide.com. www.tide.ca. Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.