Hey there, smart and economical person who also cares about the planet. Did you know that Fiora is soft, strong, and long-lasting? Our toilet paper is septic and sewer safe and is 100% PEFC Certified. We're committed to using sustainable sourcing practices and PEFC is an internationally recognized standard of sustainable forest management. So, it's okay to brag to the person next to you that you use FIORA. Don't forget about our other great products. We've got you covered!