New look. Bolder flavor. Made with 100% real cheese. So much flavor, it's a mind crunch! Made with 100% real cheese. Packed with a double-hit of cheese & bold flavor in every crunchy ridge. Sustainable Forestry Initiative: Certified sourcing www.sfiprogram.org. Kellogs family reward. Collect points. Earn rewards. Two easy ways to collect points! Go to KFR.com to learn more.