Help us support. Carry the load. Who are you carrying? Salutes our nation's heroes. This summer, Fritos brand is donating $100,000 to Carry The Load, an organization that honors and supports our nation's military, veterans, first responders and their families.Here are three easy ways you can join in honoring our heroes: Share: Post your salute pic using (hashtag)FritosSalutes. Give: Make a donation that directly impacts service members and their families. Join: Find an event near you and join in. Get involved now. Visit carrytheload.org.