40% less fat than regular potato chips (Total fat content of regular potato chips is 10 g per 1 oz. serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz. serving.). New! Crafted with care. Fresh taste of Lay's Signature potatoes. Questions or comments? 1-800-352-4477. Guaranteed fresh until printed date or this snack's on us. Weekdays 9:00 am to 4:30 pm Central Time. Deliciously indulgent. Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Sea Salt & Vinegar Flavor: Sea salt and a measure of bright tangy vinegar for kick: few flavors pair so perfectly with potato chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked Potato Chips - perfect for sharing and crafted with care. Facebook: Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen: www.lays.com. Visit our website at fritolay.com.