Smoke flavor added. Equal to 7 strips cooked bacon (USDA data for pan-fried bacon). Gluten free. Shake up! Your salads, fresh, vegetables, favorite side dishes and more with Hormel Real Bacon Bits. US inspected and passed by Department of Agriculture. 40% less fat than USDA data for pan-fried bacon. Fat content has been reduced from 2.5 g to 1.5 per serving. Questions, comments or recipes, call 1-800-523-4635. Visit us at www.hormel.com.