Dairy free, cholesterol free & lactose free. The Heart Truth Join Coffee Rich in support of women's heart health programs. www.coffeerich.com. Recipe Conversion Chart: 1 cup heavy cream or half & half = 1 cup coffee rich; 1 cup whole milk = 1/2 cup coffee rich and 1/2 cup water; 1 cup skim milk = 1/4 cup coffee rich and 3/4 cup water. The Heart Truth logo is a registered trademark of HHS. Participation by Rich Products Corporation does not imply endorsement by HHS/NIH/NHLBI.