America's No. 1 Pretzel. Since 1917. Smart choices made easy. When choosing a pretzel, Rold Gold brand Honey Wheat Braided Twists Pretzels are a smart choice because each serving is low in fat and has 0 grams saturated fat, 0 grams trans fat and 0 mg cholesterol. Classic Pretzel Taste: Since 1917, Rold Gold brand has prided itself on baking authentic, great-tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked out first pretzel, Rold Gold brand has won over pretzels eaters from coast to coast. We are proud to be America's No. 1 selling pretzel and looking forward to continuing our tradition of baking your favorite pretzels. Honey Wheat Braided Twists: Try our Honey Wheat Braided Twists. They're a slightly sweet twist on the classic pretzel made with hearty whole wheat and real honey.