New! America's no. 1 pretzel. Since 1917, Rold Gold has prided itself on baking authentic great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. Our Honey Mustard & Onion Flavored Mini Sticks Pretzels are easy to eat and are packed with real honey mustard and onion flavor.