Other Information: Store below 30 degrees C (86 degrees F). Toothpaste for sensitive teeth and cavity prevention. 24/7 sensitivity protection (with twice daily brushing). 9 out of 10 dentists recommended brand. No. 1 dentist recommended brand for sensitive teeth. Maximum strength (maximum FDA sensitivity active ingredient) with fluoride. Dentists have been recommending Sensodyne for many years. Sensodyne tartar control is a fluoride toothpaste. It can be used everyday and provides daily care for sensitive teeth. Sensodyne is specially formulated to relieve tooth sensitivity. When enamel is worn away or gums recede, the dentin underneath becomes exposed. This can lead to tooth sensitivity pain, for example, with hot and cold food and drinks. Before: Sensitivity starts with exposed dentin. Sensitive teeth need special care. After: Sensodyne tartar control works inside the tooth to help calm the nerves for 24hr sensitivity protection (with twice daily brushing). 24hr protection (with twice daily brushing). This product contains no sugar. Use Sensodyne Tartar Control Twice Daily: Long lasting sensitivity protection. Helps bring back the natural whiteness of your teeth. Helps to remove stains for whiter teeth. Provides the benefits of a regular toothpaste. Questions or comments? Call toll-free 1-866-844-2797.