Since 1921. Reduced fat! All natural. No preservatives. Not only did we keep the robust taste and hearty crunch of our regular chips, but now our authentic kettle cooked potato chips are reduced in fat, which keeps your taste buds happy and your family on the right track. once you taste these chips, you'll agree you made the Wise choice. So, grab a bag of Wise Reduced Fat Kettle Cooked potato chips and experience a classic.